Let’s be real — your website isn’t just a digital business card. It’s your first impression, your virtual storefront, your sales rep, and your hype squad all rolled into one. So if it’s not working for you, chances are... it’s working against you.
Here are the top 3 mistakes we see all the time — and how to fix them so your website starts actually doing its job.
1. Your Website Is Designed for You — Not Your Dream Client
We totally get it. You just launched your business, and you want everything — especially your website — to scream you. Your favorite colors, fonts, vibes, the whole shebang.
But here’s the kicker: you’re not building your brand for yourself. You’re building it to attract and serve your ideal clients — the people you want to work with or sell to.
The Fix:
Get crystal clear on who your dream client is. What kind of aesthetic are they drawn to? What kind of energy do they expect from someone they want to hire or buy from? Start with their style and marry it with your own (especially if your business is you — like if you're a coach, photographer, or service provider).
And if your brand is bigger than just you? Then design around the feeling you want people to associate with your business. Think about how they’ll feel after they’ve worked with you or used your product. Calm and refreshed? Inspired and energized? That’s the vibe your design should reflect.
Real-Life Example:
We worked with a super talented male wedding photographer in the South. His dream clients? Southern brides. But his website? Techy, masculine, full of dark gradients and electric blues. It looked more like a startup’s landing page than a wedding photographer’s site. We helped him pivot to a softer, more elegant design that actually resonated with brides — and guess what? Bookings followed.
Another one: A social media manager who loved horses had them plastered all over her site — in her logo, photos, even the copy. People thought she was a horse trainer! Personal passion is awesome, but not when it confuses your message. We gently advised her to rein it in — and her brand instantly became clearer and more appealing to her dream clients.
✨ Bottom line: Your site should feel like home to your ideal client. If they don’t feel seen, understood, or inspired within the first few seconds, they’re clicking away.
2. Your Website Is Saying Way Too Much
Before you skip this one thinking “I’m good here,” hang on — this is the #1 issue we see across nearly EVERY site.
Too much copy = overwhelm. And overwhelmed people? They bounce.
We know you’re proud of your work. You’ve got stories, testimonials, details, all the things. But your website isn’t a memoir — it’s a sales tool. And your visitors don’t want to dig through paragraphs to figure out what you do.
The Fix:
Trim it WAY down. Like… way down. Usability guru Steve Krug says it best:
“Get rid of half the words on each page. Then get rid of half of what’s left.”
Your website should guide people like a GPS — simple, clear directions with zero distractions.
3. You Forgot to Say What You Actually Do
This one’s sneaky. You’re so deep in your business, it’s easy to assume people just “get it” when they land on your site.
But here’s the truth: if someone can’t figure out what you do in the first 3–5 seconds, they’re gone.
The Fix:
You need a clear, one-liner statement — front and center — that explains what you do, who it’s for, and the transformation you offer. Simple, bold, and benefit-focused.
We call this your Brand Bio, and we’ve created a plug-and-play formula to help you write it. Best part? It’s totally free. Just shoot me a message to claim.
Quick Recap:
Here are your 3 action steps to turn your website into a client-converting machine:
Design for your dream client, not just your personal taste.
Cut the fluff — less copy, more clarity.
Say what you do — clearly and quickly.
Still not sure where to start? Ask a friend (or better yet, an ideal client!) to take a look at your homepage and give you honest feedback.
Or, if you’re ready to go all in:
💻 Book a free consultation to get a pro-opinion and we’ll tell you exactly what to tweak for better results.